LI ERBA

ANIMIST REBRAND

A web design project

My main focus was to pilot a new Wordpress site during a major creative transition for a trauma psychologist and somatic practitioner. I consulted on visual messaging while building a basic site structure to support preexisting sales funnel actions.

I rebranded their podcast and created a preliminary logo concept based on specific storytelling themes. I developed copy styling standards, visual layout, and early W3C accessible sales pages for handoff to the owner and virtual assistant. I also completed backend formatting clean up and integration with a sibling site, along with consultation on user flow and future steps.

IMG_2071 copy.JPG

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